Sharing videos on YouTube now more Rewarding for Nigerians
YouTube announced that the
Partnership Program for Nigeria, among other African countries, went live
today. This means that just about anyone in Nigeria can monetise content from
their YouTube account. When the local YouTube domain was launched in Nigeria in
2011, no one could have guessed the amount of impact it would make. From Musical videos, to
"how-to” DIY clips, comedy skits, short movies Nigerians have been
generating some of the most creatively diverse content on YouTube.
To further support local creators, the YouTube
Partner Program has now been extended to Nigeria. What this means is that Nigerian YouTube users are now going to be
able to make money on their videos, and gain access to resources and programs
that can help them expand to a larger audience. So whether it’s a banker who
dreams of moonlighting as a comedian, or a young animator in Unilag working on
an animation series, or a seasoned makeup artist looking to showcase her talent
to a wider audience, the YouTube Partner Program provides an opportunity for
them to share to a worldwide audience and earn money doing so.
To enroll in this program and become a YouTube
Partner, content creators will be required to sign-in in their YouTube accounts
and have at least one video enabled for advertising on
http://www.youtube.com/account_monetization.
Content creators enrolled in the YouTube Online
Partner Program will be provided with online tools and resources to improve
their skills, build their online audience and most importantly monetize their
videos.
Not only individuals benefit from the YouTube
platform - brands do too. Brands are able to connect to their audience
through various targeting methods. Whether it be based on demographics,
interest, topics, keywords and specific video's or YouTube channels,
advertisers will be able to make sure they are as relevant as possible. With
the most well-known ad format being "true--view" in-stream ads,
brands are only charged once the viewer has chosen to engage with their
content. This "Cost Per View" model is first of its kind and ensures
brands get the most out of their spend.
Google Nigeria's Country Manager,
Juliet Ehimuan-Chiazor said “We are excited about the amazing opportunities the YouTube
Partner Program will create for Nigerian content creators to engage and build a
global audience for their content.” “This program will definitely enrich
the diversity of the YouTube community and bring more Nigerian content to the
web” She added.
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