IKEA's 2014 Augmented Reality Catalogue places furniture in your home

Augmented Reality IKEA app
Swedish furniture maker IKEA's next catalog will truly come to life, helping people envision what next year's tables and chairs will look like in their living rooms.

Shoppers will be able to place virtual furniture from Ikea's 2014 catalog in their living rooms, using their smartphones or tablets. A new feature on the furniture maker's mobile app now includes augmented reality.


Though the company first experimented with augmented reality in its 2013 catalog, the new version of the app goes well beyond the novelty of interactive pages, videos and photo galleries.

Users can select from 90 items in the catalog to scan with the app, and then place the physical catalog on the ground. A 3D image of the selected item will appear in the display of the screen of a smartphone of or tablet. The app is available for iOS and Android devices.

Simply place the catalog in the spot where you're considering adding a new piece of furniture, scan the catalog with the augmented reality app on your mobile device and select the desired item.

The augmented reality feature then projects the item into your home by layering it over a real-time view of your room captured through your device's camera. The app also lets you experience the scale of the objects in relation to your living space.

Here’s a demonstration video:



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