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| L-R: Publicis Groupe CEO Maurice Lévy embraces Omnicom Group CEO John Wren during a press conference in Paris on July 28. |
New York-based Omnicom Group and Paris-based Publicis
Groupe, two of the largest global advertising agency holding companies, today
confirmed that they will merge.
The merger which was announced on Sunday, will not
only create the world's biggest advertising group, with combined market
capitalization of $35.1 billion, but it will also put four of Chicago's largest
advertising agencies into the same international holding company.
Chicago-based
Leo Burnett is part of Publicis, as is Digitas Chicago. DDB Chicago and Energy
BBDO are part of Omnicom. Once the merger is complete, likely by early next
year, the four will join an extended family known as Publicis Omnicom Group,
setting the stage for cooperation and consolidation.