Malta Guinness Fuels Nigeria’s Talents …sponsors “Nigeria’s Got Talent Show”
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| L-R : Nigerias’ Got Talent Show, Judge, Dan Foster, Senior Brand Manager, Malta Guinness, Wole Adedeji, Nigerias’ Got Talent, Judge, Kate Henshaw and Nigerias’ Got Talent, Judge, Yibo Koko at the Press Conference to formally announce the commencement of Nigerias’ Got Talent Season 2 held at Get Arena, Victoria Island |
Leading non-alcoholic Malt drink from the
stable of Guinness Nigeria, Malta Guinness, in partnership with Rapid Blue
Format Limited has announced commencement of Nigeria’s Got Talent season2. The
show is an international format, produced at world class standard that enables
Nigerian youths to exhibit their creativity in a dramatic & entertaining
way.
Speaking on the development,
Director, Marketing and Innovation, Guinness Nigeria, Austin Ufomba said that Malta
Guinness’ decision to sponsor Nigeria’s Got Talent is because the show embodies
the passion of the brand; fueling
Nigerian youths to RISE with their immense talents at the world stage. Malta
Guinness is known for Energy, Goodness, & vitality. The sponsorship is therefore
a strategic partnership driven by shared values between Malta Guinness &
the Nigeria’s Got Talent show.
“Malta Guinness is very delighted to
be part of unleashing the talents in Nigerian youths; everyday young people in
this country demonstrate skill, courage, vibrancy & drive to lift
themselves above personal challenges. There is an emerging breed of Nigerian
youths who are optimistic, talented & determined to do well for themselves
in various areas of life including sports, arts, entertainment, science, social
services, corporate world, community leadership, etc. Malta Guinness is excited
to be fueling this emerging movement. Our sponsorship of Nigeria’s got talent demonstrates
that we believe in the potentials of Nigerian youths” Ufomba said.
Wole Adedeji, Brand Manager, Malta
Guinness spoke in the same vein: “We are committed to driving our brand passion;
recognizing, celebrating and fueling the incredible talent and energy in the
Naija Spirit” Adedeji said further, “We believe in the superiority of Nigerian
talents and our brand is extremely passionate about unleashing these talents at
the global stage. This sponsorship once again demonstrates the brand’s
commitment to its target consumers; their dreams, their potentials & their
talents. Malta Guinness will continuously seek to connect with this and other
platforms where we can unleash the talents & energy of our consumers. Malta
Guinness’ sponsorship of the Nigeria’s Got Talent show is more than just
connecting with a specific demographic group. It is about inspiring the Nigerian
young person to unleash his talent at the world stage.”
Mr. Rotimi Pedro, Group Managing
Director of Rapid Blue Format Limited Nigeria, franchise owners of the TV
reality show said: “now in its 2nd season in Nigeria, the show is
already putting Nigerian talents on the
world map side-by-side with other countries like the United States, Britain, France,
India, etc. where the franchise has also been running for years. One of the fastest growing shows in the
world, it combines world class entertainment with amazing display of talents.
Everywhere Got Talent show is aired, we’re always reminded of our boundless
capabilities as humans”
The season 2 of the Nigeria’s Got
Talent reality show will run from November 2013 to February 2014, with the auditions
starting from October, 2013.
Several talented Nigerians with unique talents are expected to troop to audition centers located across the country, to audition for a chance to be the next Nigerian celebrated performers. Nigeria and South Africa are the only African countries with the ‘Got Talent’ franchise in Africa.
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