Close Up unveils new Patriotic pack and promo as Nigeria turns 53

Head, Trade Category Management, Tola Elatoyi; Brand Manager, Close Up, Dexter Adeola; Close Up Executive, Princess Nnaji; and Category Manager, Oral Care, Oiza Gyang; all staff of Unilever Nigeria, at the unveiling of the new Close Up Patriotic pack Celebrating Nigeria at 53, at Shoprite, Ikeja Shopping Mall on the 1st of October, 2013.

Nigeria’s number one toothpaste brand, Close Up, in celebration of the country’s 53^rd Independence Anniversary, has unveiled a new pack with the Nigerian flag, while also launching its new promo tagged ‘3 Maps, 3x Fresher Breathe’. The unveiling, which held at the Ikeja City Mall amidst dancing and jubilation as part of activities for the celebration of the country’s Independence, was a welcomed development.

Speaking at the event, Oiza Gyang, Category Manager, Oral Catergory, Unilever Nigeria, said that Close Up will reward Nigerians with N1Million each between the months of October and December with its new ‘3 Maps, 3x Fresher Breathe’ promo.

She said, “Through a series of raffle draws, we will be giving away Millions of Naira to lucky customers till the end of the year. We want to appreciate Nigerians and thank them for all their support, and also to wish Nigeria a Happy 53^rd Independence.”

Providing mechanics of the promo, Dexter Adeola, Brand Manager, Close Up toothpaste, said that to participate in the promo, customers need to buy the new promo packs which carry different parts of the Nigerian map and then match three packs with the correct parts of the map to make up one complete map.

He further added, “When a customer gets the complete Nigerian map, he or she should send the Close Up packs to any Unilever redemption centre, and they stand a chance to be one of the millionaires to be unveiled every month.”

While explaining the reason for the new pack, Tola Elatuyi, Head, Trade Category Management, said that the launch of the new pack was to show how dedicated Close Up is to the country, its vibrant culture and its people.

“We are happy to be celebrating with Nigeria on its 53^rd Anniversary. We do not believe in just saying how much Close Up Loves Nigeria, but we also want to show it and this is just one of the numerous ways our actions will speak louder than our words,” Elatuyi stated.

 
The Close Up range of toothpaste comes in both red gel and green gel and cuts across different variants such as Red Hot, Close up Menthol Chill, and Herbal, giving long lasting fresh breath. The brand recently rewarded over 1000 traders across the country with Brand new Hyundai i10 cars and other mouth-watering prizes such as Deep freezers, Generators, Purifiers, DVD Players, Blenders, amongst others.