Malta Guinness Fuels Nigeria’s Talents with 'Nigeria’s Got Talent' show

Leading non-alcoholic Malt drink from the stable of Guinness Nigeria, Malta Guinness, in partnership with Rapid Blue Format Limited has announced commencement of Nigeria’s Got Talent season2. The show is an international format, produced at world class standard that enables Nigerian youths to exhibit their creativity in a dramatic & entertaining way.

Speaking on the development, Director, Marketing and Innovation, Guinness Nigeria, Austin Ufomba said that Malta Guinness’ decision to sponsor Nigeria’s Got Talent is because the show embodies the passion of the brand; fueling Nigerian youths to RISE with their immense talents at the world stage. Malta Guinness is known for Energy, Goodness, & vitality. The sponsorship is therefore a strategic partnership driven by shared values between Malta Guinness & the Nigeria’s Got Talent show.

“Malta Guinness is very delighted to be part of unleashing the talents in Nigerian youths; everyday young people in this country demonstrate skill, courage, vibrancy & drive to lift themselves above personal challenges. There is an emerging breed of Nigerian youths who are optimistic, talented & determined to do well for themselves in various areas of life including sports, arts, entertainment, science, social services, corporate world, community leadership, etc. Malta Guinness is excited to be fueling this emerging movement. Our sponsorship of Nigeria’s got talent demonstrates that we believe in the potentials of Nigerian youths” Ufomba said.

Wole Adedeji, Brand Manager, Malta Guinness spoke in the same vein: “We are committed to driving our brand passion; recognizing, celebrating and fueling the incredible talent and energy in the Naija Spirit” Adedeji said further, “We believe in the superiority of Nigerian talents and our brand is extremely passionate about unleashing these talents at the global stage. This sponsorship once again demonstrates the brand’s commitment to its target consumers; their dreams, their potentials & their talents. Malta Guinness will continuously seek to connect with this and other platforms where we can unleash the talents & energy of our consumers. Malta Guinness’ sponsorship of the Nigeria’s Got Talent show is more than just connecting with a specific demographic group. It is about inspiring the Nigerian young person to unleash his talent at the world stage.”

L-R : Nigerias’ Got Talent  Show, judge, Dan Foster, Senior Brand Manager, Malta Guinness, Wole Adedeji, Nigerias’ Got Talent, Judge, Kate Henshaw and Nigerias’ Got Talent, judge, Yibo Koko at the Press Conference to formally announce the commencement of Nigerias’ Got Talent Season 2 held at Get Arena, Victoria Island

Mr. Rotimi Pedro, Group Managing Director of Rapid Blue Format Limited Nigeria, franchise owners of the TV reality show said: “now in its 2^nd season in Nigeria, the show is already putting Nigerian talents  on the world map side-by-side with other countries like the United States, Britain, France, India, etc. where the franchise has also been running for years.  One of the fastest growing shows in the world, it combines world class entertainment with amazing display of talents. Everywhere Got Talent show is aired, we’re always reminded of our boundless capabilities as humans.”

 

The season 2 of the Nigeria’s Got Talent reality show will run from November 2013 to February 2014, with the auditions starting from October, 2013. 

Several talented Nigerians with unique talents are expected to troop to audition centers located across the country, to audition for a chance to be the next Nigerian celebrated performers. Nigeria and South Africa are the only African countries with the ‘Got Talent’ franchise in Africa.