Mouka introduces new 'Discover the right mattress' App

In furtherance of its corporate resolve to ensure that its customers enjoy quality and restorative sleep and healthy living, leading mattresses and foam brand, Mouka, has introduced a new initiative tagged, Discover the Mattress for You. The initiative is internet based and Apps driven, and can be accessed from the Mouka website.

The initiative, which is first of its kind in the country, offer professional advice to customers on specifications matching individual sleep style, and makes choosing a mattress product much easier.

According to the Chief Commercial Officer, Mouka, Jude Abonu, the initiative was developed in furtherance of the company’s corporate commitment to providing quality service to its customers and also in line with its philosophy of breaking new grounds in quality products and value added services every now and then.

“As you know, our history is replete with many firsts and we are still counting. Our company’s position as an innovative and eco-friendly industry leader is underscored by some of the awards and achievements that we have recorded over time. Discover the Mattress for You is another initiative in that direction and it is aimed at helping our customers get the best out of their sleep time so that they can be refreshed and productive during work time and age in a way that is healthy.

“You would recall that we pioneered the phasing out of carbon-flouro-carbon (CFC) material in our production process in 1992. We are the first foam company to receive the ISO 9001 certification (Laboratory) in Nigeria. We also introduced spring mattress with European Standard Bonnel spring on the 30^th Anniversary of Mouka in 2002,” Abonu stated.

Speaking on how the initiative works, Product Manager, Mouka, Stephen Uwazota, explained thus: “The mechanics of the campaign is such that our customers are enjoined to go to our website, under the Discover the Mattress for You section, he or she enters his body weight and the preferred type of mattress. The system then process the entered information and gives professional advice on what particular brand of Mouka mattresses are most suitable for the customer depending on body weight and product preference.

“For instance, I go on the website and fill in my weight as being between 61 and 70KG; in the section where I am asked what kind of mattresses I want, assuming I then chose ‘I want a hard mattresses,’ then click on ‘recommend.’ The advice that I’ll get is that I should go for Mouka Royal and it goes on to explain the makeup of Mouka Royal as being ‘for the discerning consumer, who demands the highest functionality and support delivered in ultimate luxury and comfort’. It also tells you it is made by skilled engineers and craftsmen using the Bonnell spring technology. Spring technology provides firm, but contouring support with minimum partner disturbance filled with high resilient foam and covered with quilted luxury jacquard, and other such information,” Uwazota explained.

In addition, consumers can also locate the nearest Mouka outlet nearest to them through the Store Locator segment on the company website. The app is a permanent feature on the website and more details of the Discover the Mattress for You feature app can also be found on the facebook page at facebook.com/moukalifestyle.