Etisalat hits Major Cities with Easyblaze Experiential Campaign
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| Etisalat Nigeria's Chief Commercial Officer, Mr. Wael Ammar |
In a bid to sustain its
revolution of the mobile broadband market in the country, Nigeria’s most innovative
telecommunications company, Etisalat, starting this week will embark
on a 24-state experiential tour campaign of its 3.75G High Speed Packet Access
(HSPA) broadband service popularly referred to as Easyblaze.
The Easyblaze
experiential tour is in partnership with Qualcomm, leading manufacturer of
wireless chipset and software technology, the Opera Group, makers of the
world’s most famous mobile browser opera mini, social networking site Facebook,
and technology companies Samsung, Nokia, Sony, Huawei and Techno.
According to Etisalat, the
tour is designed to give both current and prospective customers the opportunity
to fully experience the Easyblaze broadband service on a variety of
internet-enabled devices (smartphones, tablets, laptops, & MiFi hotspots).
Easyblaze 3.75G offers high
speed data of up to 42mbps, allowing Etisalat customers achieve high speed
internet access, faster file downloads, video calling and streaming and other
related activities. Etisalat is now set to take ‘speed to town’ with the
experiential tour campaign to major cities in the country.
Chief Commercial Officer,
Etisalat Nigeria, Mr. Wael Ammar said the reason behind the tour is for current
and potential subscribers to experience first-hand the quality and speed
Easyblaze brings. “Since its launch in September 2011, we have aggressively
rolled out the Easyblaze service in major cities in the country offering
seamless internet service to our customers,” he said. “We are witnessing a
rapid growth in data usage and understand the need for a quality and reliable
network. We at Etisalat are committed to matching that need with our efficient
and affordable 3.75G network,” he added.
Starting July 1st,
the Easyblaze Experiential Campaign will cover major centres in
Lagos, Abuja, Suleja, Nasarrawa, Warri, Benin, Aba, Enugu, Uyo and
Port-harcourt and move on to other cities in the country.
Ammar further added, “What
we aim to achieve with this campaign is to showcase the ultra fast browsing
capabilities of Easyblaze and provide hands-on experience to customers. In
addition, customers will get to see that they can enjoy and maximize the full
potential of their internet enabled devices and mobile phones”.
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