$20,000 Up for Grabs in the Nokia Don’t Break Da Beat Rap Competition ... as Asha 210 and Asha 501 are unveiled

Leading mobile phone manufacturer, Nokia, in Partnership with Trace urban, announced the commencement of Round 2 of the Don’t Break Da Beat rap competition with a reward price of $20,000.

The announcement of the competition was made along with the introduction of 2 new Nokia Asha devices; Asha 210, a dual SIM device that comes with a 2.4 inch LCD display screen, fast and responsive QWERTY and WiFi connection; and Asha 501, the first of its kind in the new era of Nokia’s Asha devices using the new faster and better Asha operating system.

The event which featured sensational rap & hip hop artistes, Modenine, Eva, Olamide, Phenom, Show Dem Camp (SDC) and winner of Round 1 of the Don’t Break Da Beat rap competition, TKO, thrilled guests.

Speaking on the competition, Marketing Manager, Kesiena Ogbemi said that this year’s competition will involve more online engagement, as interested participants will have to make entries via online platforms.

According to Ogbemi, the participants will be required to follow and like Nokia Nigeria Twitter handle and Facebook page. “The Judges, Modenine and Eva will send out Rap lines on both social networks, contestants will then reply with their own lines with #DBDB at the end of their tweet to enter for the competition. The Judges will select the top 300 lines from across the country, who would move on to the next phase of the competition,” Ogbemi said.

Fela Oke, Commercial Director at Trace Urban said “We are very excited about partnering with Nokia and helping to take Don’t Break Da Beat to the next level this year with a more exciting competition.”

For more information on the competition, interested participants should visit the Nokia Nigeria Facebook page, click on the Nokia Don’t Break Da Beat app to fill in the entry form and their rap line using one of the new Nokia Asha 210 features OR tweet their rap line on Nokia Nigeria twitter page (@NokiaNigeria) adding the ash tag; #DBDB2013 at the end of your tweet.