Etisalat Unveils 'Gold Series' Experience Centre in Lagos
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| From Left, Acting Chief Executive Officer, Etisalat Nigeria, Mr. Matthew Willshere, Special Adviser on Education to Lagos State Government, Otunba Fatai Olukoya and Etisalat Ambassador, Sasha P, at the Launch of Etisalat Gold Series Experience Centre in Lagos |
At the media briefing held at the experience centre in
Victoria Island, Director, Brands & Communication, Etisalat Nigeria, Mr.
Enitan Denloye said that the centres were designed to enable customers
explore and experience the products and services offered by the brand in a
highly interactive and exciting environment that stimulates the senses and
educates the customer on what’s possible with the brand’s technology.
Denloye
said, “The new gold series centres encapsulates the essence of our brand and
brings it to life for our customers. The Retail touch point is a very important
“moment-of-truth” area in the telecoms industry. This is a physical centre where
our customers come in contact with our innovativeness and get to experience
what we mean when we say we are not just a network but an attitude. We are taking shopper experience to the next
level. Every consumer that walks into
any etisalat experience centre would be enmeshed in our world of innovation,
quality of service and customer-friendly environment. This is the 0809ja way of life which is
better experienced, than explained”.
The
Director of Retail Sales at Etisalat Nigeria, Charles Ogunwuyi stated that “In
putting together this concept, we wanted to focus on creating a world class
experiential environment that makes technology more approachable, fun and
interactive for our customers. Our customers get to see, touch, feel and
experience our technology and innovation in action while being guided by very
tech savvy retail consultants who can help guide them on the right technology
bundle that fits their lifestyle. This is definitely a first of its kind in
this marketplace and everyone is welcome to come and experience the attitude.”
The
Gold series experience centers showcase the latest high tech 3.75G enabled
devices in addition to the high-resolution interactive displays. The center also has an authentic Geek Force
bar loaded with “Small bytes & App-etizers” apps menu where customers can
ask questions, try out new apps and see how the latest mobile devices can
enhance their lives when paired with the right applications.
The
center also comes with an in-store café where customers can relax grab a coffee
and continue to interact with the brand. There’s also a VIP“GEM” lounge for its
existing high value customers. With the current features, layout and
experiential zoning, the new experience centre at Adeola Odeku is set to
revolutionize the retail environment in Nigeria.
In
addition to the Gold Series Experience Centre, there are two other Flagship Centres
that will open to customers later in the first quarter of this year. One is in
Marina in Lagos and the other in Wuse in Abuja. Etisalat Nigeria has about 200
retail touch points across the country.
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