Mouka Limited Gears-Up for ‘Sleep on a Mouka’ Campaign
Mouka Limited has unveiled a novel strategy
to deepen engagement and relationship with customers as well as the general
public that would hammer on the dangers of not getting enough sleep. This
campaign is the Mouka ‘Sleep on a Mouka,
Not on the Job’ which runs on the company’s social media platforms, and
will see interested persons winning exciting prizes, including a chance to star
in the company’s commercial, by uploading original photos of themselves or
their friends as they sleep while performing a task.
The Managing
Director, Mouka Limited, Mrs. Peju Adebajo, said that the company was happy to
kick-start a new year with highlighting, through a fun platform, how a lack of
proper sleep can hamper people’s output on the job and use this campaign to
thank customers and loyalists for their support during the past year. “Every
year, we emphasise the need for people to get enough sleep and on the right
mattress. The ‘Sleep on a Mouka, Not the
Job’ campaign was designed with the customer in mind, to tell the benefits
of sleep but in a subtle manner. We are happy with the response we have
received so far.”
National Business
Manager, Kayode Okuwa, while explaining the mechanics of the campaign, said,
“just take pictures of you and/or your friends sleeping on the job, or in a
funny situation/poses and upload same on our facebook timeline. For each of the
first seven weeks, we will give a Mouka cutie pillow to the owner of the
winning picture with the highest number of likes.”
The highpoint would
be the eight week that would see the overall winner of the campaign earn a
chance to star in the company’s next set of commercials while also going home
with Mouka Exquisite Mattress and two Mouka Cutie Pillows.
In this era of the
social media and mobile communications expectations are high that this campaign
will resonate well with the youth segment of the society as the mobile device
would play a big role in keying into Mouka’s campaign. The public can
participate in the competition by visiting the Mouka social media platforms on
facebook.com/moukalifestyle and twitter.com/moukalifestyle
0 comments: