MasterCard and Ecobank partner to Accelerate Electronic Payments adoption in 28 African countries
Ecobank Transnational Inc. and MasterCard have announced a multi-country
licensing agreement which will provide access to MasterCard’s payment solutions
for Ecobank’s customers in a further 23 African countries. The agreement is the
culmination of a Memorandum of Understanding originally
signed in November 2011.
Ecobank subsidiaries in 28 countries across Sub-Saharan
Africa are now licensed to issue and accept MasterCard prepaid, debit and credit cards.
Through this partnership, Ecobank’s customers in this fast growing region will
have access to MasterCard’s credit, debit and prepaid card products, whilst MasterCard will
leverage Ecobank’s unrivaled pan-African footprint to provide its electronic
payments solutions to a wider customer base.
“The provision of convenient, reliable and
accessible financial products and services forms the bedrock of Ecobank’s Pan
African strategy,” said Patrick Akinwuntan, Ecobank's Group Executive Director responsible for Domestic Banking. “We also recognize that partnerships with leading global players such
as MasterCard are key to accelerating the migration of our customers to a
‘cashless society’ throughout Africa.”
Commenting on this partnership, Ecobank’s
Group Chief Executive Officer, Thierry Tanoh said: “This agreement demonstrates
Ecobank’s vision which is to provide our customers with convenient, accessible
and reliable financial products and services as part of our commitment to build
a world class pan-African bank and contribute to the economic development and
financial integration of Africa.”
Ecobank is now licensed by MasterCard in the
following 28 countries:Burkina Faso, Benin, Burundi, Cameroon, Central African
Republic, Chad, Republic of the Congo, Democratic Republic of Congo, Cote d’Ivoire,
Gabon, Gambia, Ghana, Guinea (Conakry), Guinea-Bissau, Kenya, Liberia, Malawi,
Mali, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, Tanzania, Togo, Uganda,
Zambia and Zimbabwe.
“We are proud to partner with Ecobank, which
is quickly growing its presence in Africa. This is the largest multi-country
licensing project completed by MasterCard in Africa and as such is a great
milestone for us, as we aim to achieve our vision of a world beyond cash by
bringing the benefits of electronic payments to an increased customer base in
Sub-Saharan Africa,” said Daniel Monehin, Division President, Sub-Saharan Africa, MasterCard. “We expect that the 28 newly licensed Ecobank subsidiaries will begin
to accept MasterCard credit, debit and prepaid cards at their ATMs and Points
of Sale from early 2014, as we work with the Ecobank Group to complete licensing
of the remaining Ecobank subsidiaries.”
Under the terms of the 2011 MOU, MasterCard will partner with Ecobank to
explore joint business development opportunities acrossCentral, East, West and
Southern Africa where Ecobank has a presence. In addition, the banking group
will become an issuer and acquirer of MasterCard products in more than 1,200
branches across Africa, giving Ecobank’scustomers access to over 35.9 million
acceptance points – including 2.1 million ATMs – in over 210 countries and
territories worldwide where MasterCard cards are accepted.
The collaboration comes at a time when MasterCard
is working in partnership with governments and financial institutions around
the world to broaden usage and acceptance ofelectronic payments, thus promoting
their benefitsrelative to cash transactions of convenience, security and
reliability. Today, over 85% of retail paymentsglobally are still carried out using
cash or check, with the percentage being much higher in Africa.However, the combination
of a rapidly expanding middle class and steadily improving financial literacy, supported
by robust technology, is increasing the appetite for card usage in Africa, providingopportunities
for the advancement of a cashless society across the continent.
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