Guinness Stout wears new look

Guinness Nigeria Plc has re-launched its iconic brand – Guinness Foreign Extra Stout – in a new label as part of its commitment to innovation across new and existing brands.

The new design, which was unveiled recently at the Eko Hotel and Suites, was commended by performing artistes at the event, such as Flavour, Kcee and P-square amongst others.

Seni Adetu, the Managing Director and Chief Executive, Guinness Nigeria Plc, said redesigning a new label for Guinness Foreign Extra Stout is in line with the company’s tradition to continuously deliver quality to its consumers.

“At Guinness Nigeria, we are widely known for our consistency in delivering great brands with ground-breaking innovations and unique experiences to our consumers,” he said. “Guinness Foreign Extra Stout is definitely a brand that has redefined the experience in our market from time past with dynamic innovations leading to this moment. The concert has been a wonderful experience with the array of talents paraded tonight and we believe it is going to be the beginning of a new dawn in terms of satisfaction for our consumers.

Guinness Foreign Extra Stout appearance has been changed as part of our value of continuous improvement to depict more style and more substance. Despite the change in our label, you can be rest assured of the same world class quality and content inside the bottle. Today is a historical landmark, as we unveil the stunning transformation of our iconic Foreign Extra Stout label design for the first time in Africa.”

Commenting on the new label, Austin Ufomba, the Marketing and Innovation Director, Guinness Nigeria Plc, relished the prospect of the new label endearing the brand to more consumers.

“The new design reveals a new level of connection and resonance with the brand for both new and existing consumers,” he said. “The dark bottle reflects the quality of its contents made from the finest of ingredients. The beautiful metallic gold foil crowning the bottle simply makes it a drink for every golden moment. The distinctive appearance of the label reflects more of what Guinness Foreign Extra Stout offers. We have changed our appearance to have more style, more soul and more substance.”